Cousins Richard and William Davis opened their luthier workshop in 1822 on Coventry Street in London’s West End. Their quaint storefront, with double bow-fronted windows and the royal coat-of-arms over the door, was very different from the building that stands there today with its assorted curio shops catering to tourists. Their elaborate guitar labels depicting the lion and the unicorn announced: “Violoncello, & Bow Makers to His Majesty, the Duke of Cambridge” (William IV). Tucked away toward the top, they added: “Piano Fortes & all kinds of Musical Instruments for Sale & Hire. Spanish Guitars on a new and improved principle.”